NEW YEAR, NEW YOU, NEW FILLET ROLL

Subway ® research reveals that Ireland eats more than 200,000,000 Chicken Fillet Rolls per year – to celebrate Ireland’s love for the national icon; today Subway launches its own take on the Chicken Fillet Roll – fully customisable and available nationwide.

 

  • Subway® adds Breaded Chicken to its menu – your new Chicken Fillet Sub is baked, not fried, and ready for you to build just how you like it
  • Four in ten people (43%) describe the Chicken Fillet Roll as the most convenient lunch
  • Over a third of Irish adults (35%) would miss a Chicken Fillet Roll over a spice bag (10%) or a crisp sandwich (9%) if living abroad for more than 3 months
  • 50% dream of sharing a Chicken Fillet Roll with Garron Noone
  • Hungry Subway Rewards® members can get 30% off any Sub from 7th to 27th January, and enjoy a range of tasty SubYay deals and offers weekly via the Subway® app

January 2026: With research commissioned by Subway® revealing that Irish consumers purchase an average of 3.36 Chicken Fillet Rolls a month, resulting in over 200,000,000 Chicken Fillet Rolls being consumed in the Republic of Ireland yearly, the nation’s love affair with the Chicken Fillet Roll is undeniable! And now, Subway is officially entering into Chicken Fillet Roll territory, as they today announced the launch of their brand-new, and fully customisable, Chicken Fillet Sub, available in stores nationwide.

Baked, not fried, Subway’s Chicken Fillet Sub features a brand-new filleted chicken breast that’s quadruple coated and baked to golden perfection. Served on freshly baked bread and fully customisable, Subway are proving that great taste doesn’t have to come with compromise as they put the power firmly in Irish customers hands – whether that means loading up on all the salads and veggies, going light on the sauce, cheese and toasted, or maybe not – this is your new Chicken Fillet Roll, made your way.

 Looking for the ultimate bite to start your new year? Try the Chicken Fillet Sub with crispy maple streaky bacon, melted cheese, sweet chilli sauce and loaded with your choice of fresh salad and veggies.

No Sub is complete without a sweet treat. Back by popular demand, Subway also announces the return of its fan-favourite Oat & Raisin Cookie – delivering the same familiar flavours, now with a new and improved fibre-rich recipe that’s packed with even more raisins.

Serving up even more flavour, freshness, and better-for-you choices, Subway continues to innovate and expand its range of tasty and balanced options with new menu additions.

Cathy Goodwin, Interim Director of Culinary & Innovation Subway® EMEA, said: “We’re excited to introduce the Chicken Fillet Sub as a bold new addition to our menu, delivering a seriously craveable combination of flavours. With baked, not fried chicken and the freedom to make it your way, it’s a hearty new indulgent Sub designed to kickstart the new year with big taste and freshness.”

The good news doesn’t stop there, as hungry Subway Rewards® members can also enjoy 30% off any Sub* from 7th – 27th January, plus a season full of savings with new SubYay deals running weekly** on the Subway app.

According to research commissioned by Subway, exploring Ireland’s deep affection for the Chicken Fillet Roll, 43% describe their relationship with the Chicken Fillet Roll as a convenient lunch. The research also found that 35% rate the Chicken Fillet Roll higher than the spice bag or crisp sandwiches, while 50% dream of sharing a Chicken Fillet Roll with Garron Noone.

Whether it’s a Footlong Chicken Fillet Sub after a GAA match, a 6-inch between college lectures, or a Friday treat on the way home, Ireland’s most customisable Chicken Fillet Roll has officially arrived in Subway® stores nationwide.

To find your nearest open Subway® store, visit www.subway.com/en-IE

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