Rockshore, the refreshingly Irish homegrown lager, has today announced the launch of Rockshore 0.0.

Rockshore 0.0 is a refreshingly new alcohol-free beer that delivers the same crisp taste and refreshment as Rockshore lager and captures the essence of Rockshore’s refreshingly Irish spirit in the purest form.

“Rockshore 0.0 is a perfect example of our commitment to innovation and our dedication to providing a choice for consumers, as they continue to look to brands they know and trust to offer non-alcohol alternatives of their favourite beer” says Hilary Quinn, Marketing Director at Diageo Ireland. “We saw in 2023, that the demand for non-alcoholic beer grew by 18%[1] and in recent years Diageo has continued to invest in this category to meet the ever-growing needs of our consumers – Rockshore 0.0 is the next step in this journey.”

Brewed with the same four quality ingredients as Rockshore Lager, Rockshore 0.0 undergoes a meticulous brewing process where the alcohol is removed but the classic refreshing, light and crisp taste profile remains. This non-alcoholic beer offers balanced sweetness and bright character, allowing you to enjoy your moments of refreshment no matter the occasion.

“We’re incredibly proud of Rockshore 0.0, an alcohol-free beer inspired by the refreshing spirit of Ireland’s West Coast. Rockshore 0.0 continues to deliver the quality and taste consumers have come to expect from Rockshore lager, just without the alcohol” adds Hilary. “Our brewers have poured their passion and expertise into creating this non-alcoholic beer that’s the perfect choice for those seeking to moderate through a refreshing, alcohol-free option.” 

Rockshore 0.0 is also a low-calorie option for those choosing to moderate, with only 14 calories per 100ml. This means a standard can of alcohol-free Rockshore 0.0 contains just 70 calories.

Rockshore 0.0 Key Features:

  • Taste: Light, refreshing and crisp.
  • Ingredients: Brewed with only four quality ingredients.
  • ABV: 0.0%
  • Calories: Low-calorie option with only 14kcal per 100ml and 70kcal in a 500ml can
  • Availability:  Supermarkets in the Republic of Ireland starting 2nd of September, 2024.

Rockshore 0.0 is brewed at St James’ Gate, and will be launching in the Republic of Ireland and Northern Ireland from 2nd of September, 2024. Rockshore 0.0 will be available in 4 pack x 500ml Cans in supermarkets, before rolling out to other retailers.

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