Oatly, the world’s original and largest oat drink company, is shaking up the spring drink game with the launch of its latest flavour innovation, the new Matcha Oat Drink into retail stores across the country. Made for the matcha-obsessed and the matcha-curious, Oatly’s Matcha Oat Drink is a new ready-to-drink, frothable product that offers a convenient alternative to the traditional, time consuming, ritual of matcha making – with zero fuss and maximum flavour.
For centuries, matcha has been revered, but its journey from ancient ritual to modern sensation is undeniable. Ireland has fallen head over heels for its vibrant green hue and distinctive umami notes. In fact, the ‘matcha latte phenomenon’ has seen demandskyrocket by a staggering 155% across Ireland between June 2024 and July 2025* alone – a testament to its meteoric rise. This isn’t just a trend; it’s a lifestyle shift. With iced beverages dominating, and matcha now capturing nearly 5%* of all coffee drink sales – up from just over 2% in 2024 – Oatly is stepping in to deliver exactly what Irish consumers are craving: convenience without compromise.
Oatly Matcha Oat Drink is an ambient, ready-to-drink carton that bridges the gap between craft and convenience, with its signature matcha colour, Oatly Matcha Oat Drink offers a sweet green tea taste with a hint of vanilla that blends perfectly with Oatly’s smooth and creamy oat base. 100% plant-based, dairy-free, the drink is best served cold over ice but can also be enjoyed warm.
Ready to get your green on? The new Oatly Matcha Oat Drink will be available at Tesco stores nationwide from January 26th, with a recommended retail price of just €3.50, with other major retailers to follow in February and March. Grab yours and join the matcha movement!