New research reveals the cost of cuffing season as Milano launches 40% off selected menu items to keep date nights delicious and affordable

October 2025: As cuffing season kicks into full swing, new research commissioned by Ireland’s most iconic pizzeria brand, Milano, reveals that people in Ireland are spending big in the search for love – with the average date costing €61.50 per person.

From last-minute taxis to one-time-only outfits and app subscriptions, modern dating comes with a hefty price tag – with half (51%) admitting they’ve regretted how much they spent on dating when things didn’t work out.

But with Milano offering 40% off selected menu items this cuffing season, via both dine in and delivery, there’s now a more delicious and affordable way to wine and dine, without compromising on taste or atmosphere.

Irish falling hard… for the bill:

  • 57% of people will go on up to five dates this cuffing season in search of their perfect match
  • 60% cite entertainment and activity costs as their biggest date-night expense, followed by new outfits (53%)
  • 53% will drop up to €40 on a new outfit – despite 46% admitting to only wearing a “date outfit” once
  • When it comes to footing the bill, 35% say they typically split it, while 46% take on the full cost – and 6% admit they never pay at all

From long lasting love stories to first-date jitters, Milano has long been a go-to for couples making lasting memories – serving up perfect pizzas, iconic Dough Balls, and just the right vibe for sparks to fly.

Whether it’s a first date or your fifteenth, a casual catch-up or a full-blown romantic rendezvous, Milano is the original crowd-pleaser for date night. And with 40% off selected Dough Balls, mains and sides for a limited time, there’s never been a better excuse to book a marble table, share a bottle, and settle in.

This cuffing season, Milano is where connections are made, Dough Balls are shared, and stories begin – all without breaking the bank. In fact, you and your date could each enjoy a three-course meal for less than €20 each, so take advantage of the offer by downloading a code from milano.ie/offers.

Terms and conditions apply – selected products only.