Kellogg’s Reclaims its Breakfast Throne in Ireland with New Research Showing that Kellogg’s is an Iconic Staple in 69% of Irish Households.
Cornelius is back! The OG cockerel returns with a fresh look to celebrate Ireland’s enduring love for cereal, proving that a morning bowl is more than just a meal – it’s a cherished memory, one spoonful at a time.
Turns out, Ireland is really into cereal! Research shows a whopping 95% of the nation has enjoyed a bowl, and a delightful one-third of adults enjoy it every single day.
A survey of 1,000 adults in Ireland, commissioned by Kellogg’s to launch their “See You in the Morning” campaign featuring Cornelius the cockerel, found that nearly half (47%) associate Kellogg’s Corn Flakes with the taste of childhood. This nostalgic connection is especially strong for those who grew up with Kellogg’s Corn Flakes, with a remarkable 7 in 10 adults (69%) considering Kellogg’s a household staple.
The research also uncovered some interesting fun facts about Ireland’s breakfast cereal habits. Turns out, almost 30% of us enjoy a bowl of cereal every day (or even more!), and a whopping 73% confess to drinking the leftover milk – we’re definitely getting every last drop! When thinking about breakfast cereal, Kellogg’s and Corn Flakes are top of mind for many (17%), proving their continued popularity across generations, particularly with young adults (25-34) and men.
When it comes to texture, the nation is however divided: a majority (54%) prefer their cereal crunchy and not too soggy. For those crunchy lovers, Kellogg’s has introduced the latest addition to its cereal lineup: Oaties, a new oat-based crunchy cereal. Oaties is a new cereal designed for families, whatever their morning routine. Available in two delicious flavours, Original Crunch and Choco Crunch, each bowl is filled with crispy, crunchy pillows of wholegrain oats that have been lovingly crafted to stay crunchy in milk. Food developers worked on the recipe for months to deliver the unique, multilayered texture that ensures each bite maintains its signature crunch.
Kellogg’s is tapping into the timeless appeal of its beloved 67-year-old cockerel, Cornelius, to inspire a fresh start to the day for everyone. With a remarkable 57% of consumers still associating the brand with the iconic mascot, especially those who fondly remember him from childhood, Cornelius has recently been reimagined in 3D for the first time in a new campaign ‘See You in the Morning’ which celebrates the unique ways everyone approaches mornings.