#forthebold
PRESS RELEASE APRIL 2019
Doritos, the no 1 tortilla chip brand in Ireland, is adding a sizzle to its line up with the launch of new Doritos Flame Grilled Steak this April.
Available in stores nationwide, the new great tasting bold snack has been added to the tortilla chip portfolio and joins the Doritos core range alongside Chilli Heatwave, Tangy Cheese and Cool Original.
Doritos has long been a leader in flavour and product innovation and the arrival of Doritos Flame Grilled Steak heralds a new era in snacking experiences for fans.
With strong meaty flavours, full-on crunch and a smoky flavour, Doritos Flame Grilled Steak is set to satisfy taste buds and make the perfect addition to any party, BBQ or night in with friends!
Speaking about the new product, Neil Ronson, Head of Marketing at PepsiCo Ireland said; “We really wanted to Raise the Steaks in the tortilla category this year and give snacking fans a new experience and taste. As the demand for meat flavour snacks grows, we’re positive that Doritos Flame Grilled Steak will be an all-time favourite”.
The launch is being supported with significant TV, OOH, digital and shopper marketing activity alongside a full packaging refresh to upgrade the look and feel of its sharing and single serve packs with an added ‘burst of flavour’.
For more information please visit https://twitter.com/doritosireland
Available in stores nationwide, the new Doritos Flame Grilled Steak is available at an RRP of €2.89 for 150g.