The highly anticipated sequel, with its iconic style and energy, officially returns for Irish fans ahead of the May Bank Holiday weekend.
Dublin, Ireland – The fashion world is abuzz, and The Coca-Cola Company is ready to make a statement. Diet Coke is joining The Devil Wears Prada 2, in cinemas May 1st, as an integrated beverage brand, placing one of Coca-Cola’s most iconic names at the center of one of the year’s most anticipated cultural moments. The brand will launch a fan-focused campaign designed to engage audiences globally – extending the film’s influence well beyond the runway.
“In The Devil Wears Prada 2, taste is everything,” said Lylle Breier, EVP, Partnerships, Promotions, Synergy & Events at Disney. “We are delighted to extend our long-standing relationship with Coca-Cola with this epic Diet Coke collaboration in a way that feels classic and authentic – an iconic brand that embodies the kind of style and confidence our audience – and Miranda Priestly herself – expects.”
Diet Coke will launch an immersive fan-focused campaign designed to bring the film’s runway energy, signature style, and iconic moments to life. Diet Coke’s activations feature special edition packaging and a bespoke ad set in the film’s Runway offices, capturing the iconic moment when fashion pauses for a much-needed Diet Coke break.
The collaboration will roll out in Europe across United Kingdon, Germany, Spain and Ireland beginning mid-March with localised campaign activations from tailored to regional preferences and market dynamics. Across all European markets, consumers can participate in a promotion with the chance to win a trip to New York City, or hundreds of other daily prizes like cinema tickets and exclusive DWP2 x Diet Coke merch. The campaign will span across TV, Digital, Social and out of home to reach target audiences through their preferred platforms and formats.
Speaking about the iconic pairing Tara Byrnes, Senior Marketing Manager for Diet Coke said “For generations, Diet Coke has been synonymous with the very essence of fashion and culture. Now, with The Devil Wears Prada 2, we’re not just revisiting an icon; we’re injecting that timeless legacy with a vibrant, modern energy that fuels style ambition across generations. This collaboration is a genuine modern celebration of two shared legends, born from authenticity and built for the fans.”
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca-Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more atwww.coca-colacompany.com and follow us on Instagram, Facebook and LinkedI
About The Devil Wears Prada 2:
Twenty years after making their iconic turns as Miranda, Andy, Emily and Nigel—Meryl Streep, Anne Hathaway, Emily Blunt and Stanley Tucci return to the fashionable streets of New York City and the sleek offices of Runway Magazine in 20th Century Studios’ The Devil Wears Prada 2, the eagerly awaited sequel to the 2006 phenomenon that defined a generation. The film is directed by David Frankel, written by Aline Brosh McKenna, produced by Wendy Finerman, and executive produced by Karen Rosenfelt, Michael Bederman and Aline Brosh McKenna. The film debuts exclusively in cinemas May 1.