Diet Coke Cherry is launching in Ireland as a permanent addition to the Diet Coke portfolio, available now in retail outlets nationwide. The cherry twist on the iconic Diet Coke taste first launched internationally in the 1980s and is now coming to the Irish market with refreshed packaging and a clear role to drive flavour variety within the no-sugar cola category.
Cherry continues to over index for spring as both a flavour and a colour cue — appearing across seasonal food and drink (cherry-led soft drinks, desserts and bakery flavours) and reflected in fashion and beauty through cherry-red accents. With a chic new look this new sku is set to become a staple for Diet Coke breaks nationwide, whether it’s a quick scroll or stroll, a mid-podcast sip, or a moment unwinding. DietCoke Cherry is available permanently in: 330ml cans, 2L bottles and 330ml x12 multipack cans. Pricing is at retailer discretion.
Tara Byrnes, Senior Marketing Manager, Diet Coke Great Britain & Ireland, said: “Diet Coke Cherry has a real fan following globally, and we’re delighted to bring it to Ireland as a permanent part of the Diet Coke line-up from March 2026. Cherry is a standout flavour, trending for the last three years and appearing across food and drink menus and in cherry-red fashion cues. Shoppers are actively looking for flavour variety and we are confident that with its bold taste and refreshed pack design, Diet Coke Cherry will offer retailers a strong new option to keep the Diet Coke category modern and help drive both immediate consumption and multipack purchase.”