ALDI’ brings back viral rosé favourites to stores nationwide
With brighter evenings and longer days emerging, rosé season is beginning to build momentum across Ireland. ALDI has revealed that rosé sales increased by 40% from April to May 2025*, showing shoppers love a crisp glass of rose in summer months as they move towards lighter wine styles in late spring and early summer.
As we come into May, ALDI expects to see a rush among buyers, with rosé continuing to grow in popularity – particularly among millennial and Gen Z consumers seeking easy-drinking options for relaxed social occasions.**
ALDI’s curated selection of customer favourites and standout bottles are leading the charge this season, offering quality, flavour and value across every occasion. Viral sensation, the Pierre Jaurant Le Petit Poulet Rosé €8.99 is a refreshing, light, and dry rosé that make it a reliable crowd-pleaser. Jolie by Juliette Coteaux de Béziers Rosé €8.99 from the Spring Summer range is a beautifully pale pink refreshing wine with flavours of strawberry and peach, making it ideal for effortless sipping. For those seeking a more elevated option, the Specially Selected Organic Costa Toscana Rosé €9.99 delivers layered notes of white peach, raspberry and strawberry, balanced by a subtle citrus lift.
From relaxed evenings at home to last-minute get-togethers, ALDI’s rosé range makes it easy to enjoy quality wines at accessible prices. As the season begins, rosé is once again setting the tone for how Ireland socialises and entertains.
See below for the range of products available in ALDI stores nationwide:
- Baron Saint Jean Rosé €5.99 (75cl) ABV 10%
- Specially Selected Pinot Grigio Blush €7.99 (75cl) ABV 12%
- Pierre Jaurant Le Petit Poulet Rosé €8.99 (75cl) ABV 12.5%
- Jolie by Juliette Coteaux De Béziers Rosé €8.99 (75cl) ABV 12%
- Specially Selected Organic Costa Toscana Rosé €9.99 (75cl) ABV 12%
- Chassaux Et Fils Sainte Victoire Rosé €11.99 (75cl) ABV 12.5%