Percy Pig is the nation’s favourite sweet, the unique combination of soft pink squidge bursting with iconic raspberry, grape, elderberry, blackcurrant, and mandarin flavouring makes Percy unlike anything else. So, why not turn that much-loved flavour into the perfect alternative to the traditional mince pie…and not just any pie, a Percymas Pie!
If you want to mix it up this Christmas, you can now tuck into a buttery shortcrust pastry filled with sweet Percy flavoured jam, topped with light and fluffy Percy Pig flavoured sponge, mouth-watering Percy Pig icing and finished off with a classic Percy sweet. Our talented product developers have been working away on creating the perfect Percymas Pie since the start of the year and tested several versions before perfecting the final pie which is €3 for a pack of four and in stores now.
April Preston Product Development Director at M&S Food said “We wanted to create the ultimate mince pie alternative this Christmas to give customers choice. And what could be more delicious than taking the much loved, iconic flavours of our Percy Pig sweets and making them into a pie… a Percymas Pie! If you like the iconic flavour of Percy and the style of a Bakewell tart then this is a must-try – instead of, or as well as, a traditional mince pie!”
This is our biggest Christmas EVER for Percy, with everything from The Merry Percymas Tin (€7.50) containing delicious Percy flavour filled biscuits to The Percy Sweetie Jar (€22.50), a glass Percy shaped container filled with 1kg of Percy sweets. We’ve also got our biggest ever Percy Pig soft toys (Large €20, Giant €34) which makes for the perfect sofa snuggle buddy, as well as a mini Percy Toy (€15) which comes pre-packed with a bag of Percy Pigs too.
We’ve also launched Percy into the world of social media with his VERY own Instagram (@official_percypig) AND he’s been making a splash with the youngsters on Tik Tok too (@mandsfood) – so head to our page to check out his latest videos.