Nespresso is delighted to unveil its latest global campaign, introducing a bold new Vertuo World starring Global Brand Ambassador Dua Lipa.
Rooted in curiosity, creativity and exploration, the campaign celebrates the idea that every cup of coffee is a gateway to a New World. Fronted by one of the world’s most influential cultural icons, the campaign marks an exciting new chapter for Nespresso as it continues to push boundaries and redefine the coffee experience.
At the heart of the campaign is a simple but powerful message. Every Nespresso coffee opens a new World. Through immersive visuals inspired by exceptional coffee, culture and creativity, Dua Lipa takes viewers on a journey through moments of discovery, from a comforting morning mug in New York to an indulgent iced latte by the pool and elegant evening recipes inspired by unexpected flavours. In a playful nod to the brand’s heritage, she also reimagines George Clooney’s iconic “What Else?” line, with Clooney making a brief cameo appearance.
Central to the campaign is the launch of the all new Vertuo Up machine, designed for modern coffee lovers. Featuring enhanced connectivity, a rapid three second heat up, and a dedicated Coffee Creation button for bolder extractions, Vertuo Up brings greater versatility and convenience into the home. With access to more than 50 coffees and powered by Nespresso’s Centrifusion™ technology, every cup is tailored to reveal the finest flavour notes and signature crema.
This campaign also signals a fresh creative identity for the brand. Developed in collaboration with Leo Constellation, Nespresso’s updated visual World blends sophistication with spontaneity, reflecting today’s coffee lovers who see their daily ritual as an extension of their lifestyle and personality.
Link to the NEW Vertuo Up Machine
Price: €209