US citizens in Ireland given a passport to a free Tullamore D.E.W. on July 4th
Bruxelles, a much-loved Dublin pub for American visitors to Ireland, has collaborated with Tullamore D.E.W. to celebrate Independence Day – 4th July. US citizens can claim a free Tullamore D.E.W. whiskey for them, and a friend, by simply presenting their passport at the bar.
Beauty of Blend
Part of Tullamore D.E.W.’s major global campaign ‘Beauty of Blend,’ the one-day partnership ‘celebrates the historic relationship and shared culture that Irish people have with America.’
‘Beauty of Blend’ celebrates the unique spirit of Tullamore D.E.W. – both the triple blend of pot still, malt and grain whiskeys in Tullamore D.E.W. crafted to bring people together, as well as the blending of cultures and ideas throughout history.
John Quinn, Global Brand Ambassador for Tullamore D.E.W. – the world’s second largest whiskey – said: “For generations, Ireland’s diaspora of 80 million people has built and blended around the world. Tullamore DEW is a whiskey favoured by Irish Emigrants since 1829, and now we’re championing a ‘blended world.’ We believe that a blended world, with blended cultures and backgrounds, is a more interesting place. According to the United States Census Bureau, in 2018, 10 per cent of people living in the USA claim Irish heritage. We want to celebrate this blend of culture and on Independence Day extend a warm Irish welcome to American citizens either living in, or visiting, Ireland.”
About Tullamore D.E.W.
“Tullamore D.E.W. is a triple blend of all three types of Irish whiskey: pot still, malt and grain, triple distilled, and triple cask matured to deliver a whiskey of exceptional beauty. Because of this, Tullamore D.E.W. champions the rich, transformative power of blend. On July 4th we want to celebrate the Beauty of Blend that the Irish have brought to America and vice versa.”
The ‘Beauty of Blend’ campaign launched last year with two films: ‘No Irish Need Apply’ – a boldly challenging film, showcasing the history of Irish immigration in the USA. ‘Danny Boy’ implicitly celebrates cultural diversity in a way that is aspirational, authentically Irish and distinctly sociable.