A brand new cider, Appleman’s®, has arrived. This beautifully simple, perfectly balanced, cider is set to excite Irish cider drinkers to the core as it arrives in 1,500 pubs and 1,000 off-licences across Ireland over the coming days, and weeks.

Developed by HEINEKEN Ireland, the company behind Orchard Thieves, the introduction of Appleman’s® delivers more choice to Irish consumers in an otherwise limited cider landscape. Appleman’s® is specifically developed to respond to Irish people’s taste preferences and is only available in Ireland.

Twice pressed, by Fourth Generation Cider Masters, this exciting new cider offers a true apple taste – not too sweet and not too dry.  Crafted using a handful of the best apples to produce a perfectly balanced, effortlessly refreshing cider, Appleman’s® is expected to become one of this summer’s most popular cider choices.

Appleman’s® celebrates ‘The Joy In Simple’ and the brand is rooted in those simple, social occasions that offer the perfect balance of; good friends, great conversation and great tasting cider. Appleman’s believes that, as is true of nature, and in cider making, things are just better when they are perfectly balanced. One of Appleman’s® founding beliefs is; ‘When we are balanced within ourselves, within society and within in our environment, we are more productive, more successful, more enriched.’

Emma-Jane McKeown, Appleman’s® Senior Brand Manager, said; “Irish people expect, and deserve, choice – they have it in wine and in beer – why not in cider?  Cider drinkers were starved of choice for years but now, with the launch of Appleman’s and the growing popularity of Orchard Thieves, we are finally able to say that Irish people have choice in cider. You could say, Ireland’s cider world is now more balanced! With the support of our Cider Masters, we are really proud to have developed Appleman’s exclusively for Irish people’s taste preferences – striking a perfect taste balance that’s inspired by nature. We’ve been working on Appleman’s®  for a while now and we’re really excited for people to try it. “

Appleman’s® has an ABV of 4.5% and is available on draught, in 500ml cans and 568ml and 500ml bottle.

Appleman’s® is the perfect choice for Irish drinkers to enjoy this summer and is available nationwide in bars and off-licences now. For more, check out www.applemanscider.ie