The flavour frenzy is over! After weeks of speculation and taste-testing, Pringles fans have finally cracked the code. The tangy, zesty Spicy Pickle, inspired by a viral Gen Z TikTok trend, is no longer hidden within that iconic silver can.
Pringles’ mystery flavour, Spicy Pickle taps into the playful pickle pandemonium exploding across Gen Z’s TikTok feeds. Inspired by the viral obsession with all things pickle – from tangy #picklechallenges to creative culinary concoctions – this new flavour captures the bold, adventurous spirit of TikTok’s most craveable trend, delivering a tangy and zesty pickle experience in every bite.
The guessing game sparked a frenzy of suggestions, ranging from the plausible – like melted popcorn or spicy pizza – to the wildly imaginative, including wasabi BBQ and even spaghetti Bolognese.
“The wait is over! We’re incredibly excited to reveal Spicy Pickle as our mystery product at Pringles, a flavour journey inspired by the boldest tastes and trends emerging globally” said Ann Rose Eng, Senior Brand Activation Manager at Pringles. Spicy Pickle captures the tangy, spicy, and utterly craveable essence of the #pickle phenomenon we are seeing across social. The energy around this campaign has been phenomenal, we’ve loved seeing the enthusiasm from our fans as they tried to unravel the flavour puzzle. Congratulations to our grand prize winner – we hope they have an amazing time in New York!”
One lucky individual correctly identified the Spicy Pickle flavour and will now be packing their bags for a dream trip to New York City worth over €8,000.
While the mystery flavour competition has now closed, Pringles encourages fans to try their new flavour reveal while stocks last, as there is limited stock left-get it before it’s gone!