Iconic sweet treat brands join forces for the first time to spread joy with the ultimate zesty treat!

 Once in a lifetime opportunity to become a Krispy Kreme Taste Master!

IRELAND September 2022: Krispy Kreme and McVitie’s Jaffa Cakes have come together for the first time to create the limited edition Jaffanut. The not-to-be-missed Jaffanut combines the best of both products, to tantalise the tastebuds of doughnut and Jaffanatics® alike. Creating the ultimate sweet treat, Krispy Kreme’s signature soft dough has been filled with Jaffa Cakes’ iconic zesty orange flavoured filling to offer a tangy twist. The Jaffanut is topped with a delicious dark chocolatey icing and has been moulded into a Jaffa Cakes-shaped doughnut, to replicate the shape of the nation’s favourite cake in the biscuit aisle.

But that’s not all! Irish fans are also being offered a once in a lifetime opportunity to become a Krispy Kreme Taste Master. The one-day role will include taking over Krispy Kreme’s social channels, unforgettable behind the scenes doughnut-making experiences, a rare glimpse into new product development and the big responsibility of tasting Jaffanut doughnuts for the most delicious quality control task! Applications are open on TikTok and more information can be found at www.KrispyKreme.ie/jaffa-cakes or on Krispy Kreme’s social channels.

Jaffanatics can enjoy the new Jaffanut from €3.15 at Krispy Kreme shops at Central Plaza Dublin, Liffey Valley Shopping Centre, Swords Pavilions, Blanchardstown Shopping Shopping Centre, Charlestown Shopping Centre, The Rocket at Dundrum Town Centre, Ilac Shopping Centre and selected Tesco and Circle K stores.

Alice Jamieson, McVitie’s Jaffa Cakes Brand Manager commented: “We’re really excited to announce the partnership between Krispy Kreme and McVitie’s Jaffa Cakes – bringing together the two taste sensations for the first time and offering another fun twist for Jaffanatics to enjoy!”

Declan Foley, country manager for Ireland, Krispy Kreme commented: McVitie’s Jaffa Cakes are a much-loved product in Ireland and we’re excited to announce this partnership and bring consumers two iconic flavours in one product. We’ve had a lot of fun perfecting the Jaffanut and can’t wait for our customers to experience the same joy when they try it for themselves.”

The Jaffanut will be available from Monday 5th September until Sunday 9th October 2022, so make sure you experience this dough-lightful pairing.

Find out more information at www.krispykreme.ie and make sure you tag on the social media handles below using #Jaffanut

Follow on Instagram @krispykremeIRL and TikTok @krispykremeukie and @JaffaCakesofficial @JaffaCakes #Jaffanut