Ireland, May 2026: Once considered a niche wellness ingredient, açaí is rapidly becoming a mainstream summer staple across Ireland*. Fuelled by a generation of younger consumers who are redefining how they socialise, move, and eat, the vibrant purple berry is finding its way into daily routines.
SAMBAZON, the world’s leading açaí brand, is at the heart of this cultural shift. As Gen Z and millennials increasingly turn to sea swims, run clubs, and outdoor fitness communities over traditional nightlife*, they’re seeking food that fits in with their active, on-the-go lifestyles* and açaí is rising to the occasion.
The numbers reflect just how significant this shift has become. Wellness is now viewed by younger consumers as a “daily, personalised practice” woven into everyday life*, and their food choices show this. In 2025, Gen Z and millennials accounted for 62% of global açaí bowl spending*, a clear signal that this is no passing trend.
As the pioneering brand that first brought açaí from Brazil to the world, SAMBAZON is responding to this demand by expanding its presence across Ireland through key retail and café partners. Its organic, Fairtrade açaí is rich in antioxidants and omega fatty acids, making it a feel-good option to enjoy this summer.
Mari Laidlaw, Managing Director at SAMBAZON Europe, on the category’s rise in Ireland, said: “We’re seeing açaí continue to grow in popularity, particularly among younger consumers looking for food that fits seamlessly into their active lives. Açaí has become a go-to, when people are craving something that bit more refreshing and delicious. We’re excited to keep expanding SAMBAZON across Ireland and make it easier than ever for people to enjoy açaí as part of their everyday routine.”
To celebrate the summer season, SAMBAZON açaí will be popping up with delicious açaí samples in Dublin very soon, giving consumers the opportunity to try it for themselves. Keep an eye on @sambazonuk and @dublinsfm104 for location details and updates!
SAMBAZON açaí is available nationwide in selected Tesco Ireland, Dunnes Stores, and Nourish stores. New açaí bowl flavours are also available now in selected Insomnia cafés across Ireland.