Backyard at Blas takes to the road this summer supporting Ireland’s emerging food producers and bringing along some of the industry’s leading experts
Always a popular addition at the annual Blas na hÉireann Irish Food Awards in Dingle, Backyard at Blas is embarking on a new roadshow programme for summer 2019 bringing their innovative networking and learning programme to food producers across the country at a number of key locations.
Designed to bring the food producing community together in a relaxed and informal setting to mingle, share experiences and gather insights into running a business, this new programme of events will also feature a number of leading industry speakers who are passionate about offering support and advice to those starting out.
The Backyard at Blas event will take place at The Séamus Ennis Arts Centre on the 18th and 19th of June with the first event focusing on the theme of Branding & Packaging and the elements producers need to consider when sharing their message with potential customers at home and abroad. Client Services Director Aisling Wixted and Richie Ryan, Creative Director from Greenhouse Creative, one of Ireland’s largest food branding agencies, will share with guests their experiences in developing some of the country’s most successful food brands, and the challenges that come with designing for a competitive retail environment.
The second event taking place on 19th June, which also takes place in The Séamus Ennis Arts Centre, will focus on Buyer Insights with keynote speaker Malachy O’Connor, Founder of Irish Food Consulting. Malachy has over 20 years’ experience in the supermarket trade with food technical roles in M&S and Dunnes Stores followed by buying roles in Dunnes, Superquinn and SPAR before becoming Buying Director and Marketing Director at Aldi Ireland and Commercial Category Director at Tesco Ireland. The event will also cover the key skills required for preparing for buyer meetings, negotiation and commercial skills and feature a panel of buyers from major retail, independent and food services who will discuss their key criteria when developing a new supplier relationship.
Tickets for each event are priced at €75 each (inc. VAT & Fees) but you can opt for a two event ticket at €125 (inc VAT & Fees). Tickets are available to buy now at Eventbrite.ie.